$50K for a Set of Golf Clubs? It’s no joke
The Merchandise Show is where the rubber meets the road. You will see anything and everything that has to do with golf equipment. Some of it will delight, some of it will disappoint and some of it will knock your socks off.
Like a $50,000 set of clubs for the golfer who has everything, including probably a Boeing 747 in the backyard hangar.
No, I’m serious. I know what you’re thinking. That’s impossible. Who would pay $50,000 for golf clubs? Well, the Prince of Bahrain bought two sets.
There they were – the Williams Sports Black Diamond Series of clubs with all the glitz and glamour you can muster on irons, woods and bag, sitting next to a sleek and stunning Williams Formula One race car.
Golf club company founder Michael Lee, who was previously involved with Nickent, said the Williams golf equipment redefines aerodynamics in golf.
“It’s the last frontier of golf club design,” said Lee, who had a team in place from Nickent to facilitate the transition to the new company.
“I’m just fascinated by this technology. I’m like a kid in a candy store.”
Williams Sports introduced three models – the more modest Players Series and Gold Series, and the exclusive Black Diamond. The entire product line features benefits and attributes directly related to the design and performance that has made Williams F1 a most successful team in Formula One racing. The racing team has a $300 million R&D budget.
We’re talking speed, we’re talking design and we’re talking refinements. We’re talking wings, we’re talking diffuser and we’re talking materials. Yes, there is real gold in the Black Diamond line.
Williams calls the Black Diamond the Ultimate Golf Experience. Few will ever know what that feels like. The $50K pricetag includes a personalized 100 percent Italian leather handmade bag, custom fitting and a VIP guest pass for any F1 event.
Core (rhymes with ‘poor’) golfers will choose from iron sets priced at $1,499 and $1,799, with drivers carrying a retail price of $500.
“It’s definitely a premium product,” Lee said. “Hopefully, the U.S. golf consumer can appreciate it.”
Lee knows the Asian market won’t hesitate to pay that kind of money.
Tags: $50K golf clubs, Formula 1 race car, Williams Golf
